Future Commerce Blog

Starbucks führt USA-weites Bezahlen per || Smartphone ein

In unserem Artikel “QR-Codes – Eine Brücke von offline zu online commerce” hatten wir Starbucks als Beispiel für das Bezahlen via QR-Code angeführt. Brier Dudley´s gab auf seinem Blog bei der Seattle Times bekannt, dass Starbucks dieses System USA-weit ausrollen wird.

Starbucks BlackBerry Mobile App 2 (4).jpg
“One in five Starbucks transactions is now made with the store cards, and mobile payments “will extend the way our customers experience and use their Starbucks Card,” Brady Brewer, vice president of card and brand loyalty, said in a release. “With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers.”

Customers apparently like using Starbucks Cards. They loaded more than $1.5 billion onto the cards last year, up 21 percent over 2009.

They also like smartphones. Starbucks said more than a third of its U.S. customers use the devices, and nearly three fourths of the smartphone-toting Starbucks customers have either an iPhone or a BlackBerry.

A version of the Starbucks application for Android-based phones is being developed. There’s no word yet on plans for a Windows Phone version.”

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